What the seat was competing with

Coaches, rail, and the price of the alternative.

• Germany deregulated its coaches, and the cheap seat stopped being scarceThe 2013 liberalisation of long-distance coach services created an alternative at a price the carpool had assumed it owned.
• Where the train already winsOn corridors with frequent, fast rail the shared car is competing on price alone, and on price alone it is fragile.
• The second car, and the countries without oneHousehold car ownership decides how many potential drivers exist before any app is written.